Global Warning Ready

Don't be hypocritical people.

Ironically, we were talking about the global warning in an air-conditioned classroom.

”‘Green is the new black’ already sounds passé, and the proverbial ‘reduce, reuse, recycle’ motto is cliché.”*1
Why do people so fret over global warning and come up with a bunch of solutions to separate glass from plastic? Yes, Yes! We have to do this and to do that, solution A and solution B. Yes, Yes! We can't use plastic bags anymore. I confess: as a graphic designer, I am part of an industry that encourages paper consumption. Nothing pleases me more than seeing my works scrolling across the printed page. Is it wrong of me, hypocritical of me, to promote sustainability when I earn my bread and butter in an industry so responsible for waste, energy and water consumptiom, and climate change? Probably. There are lots of ways to protect our natural resources—and designer are front and center in almost all of those efforts. Reference onto HOW magazine August, 2007.

Turn off the air-conditioner first, please.


*1 Writer(check later), Sustainable design: What you can do NOW! HOW magazine August, 2007